On October 25, our new dealer in Spain, DIR International Trading, S.L. held a grand opening ceremony to celebrate the official opening of its 3S store in Zaragoza, capital of Aragon Autonomous Region, marking a big step forward since DIR became a dealer at Bauma Munich in April. The ceremony was presided over by David Iglesias, General Manager of DIR, where he noted: “We have a long-term commitment to the Spanish construction machinery market and customers. Our goal is not only to provide high-quality and reliable construction machinery, but also professional, comprehensive solutions for the customers. LiuGong can meet with the needs of Spanish customers in this aspect very well and I have full confidence in the future!”

General Manager of DIR: David Iglesias

Europe is one of the key regions in LiuGong’s global development strategy. Mr. Hakan Ihan, Vice President of LiuGong Europe said: “The European market is crucial to LiuGong in a long-term perspective. In order to achieve our goals, we have made investments in Europe in five major areas: personnel development, local manufacturing, R & D, distribution channels, and regional headquarters, which means we will continue to develop our distribution channels in Europe. And since of all our dealers share the same vision and values as well as a common understanding of the market and customers that will achieve sustainable and healthy growth.” He also mentioned, “LiuGong has set up R&D Centers in Europe to continuously provide the products that meet the requirements of our European customers.”

More than 400 guests, including officials from the region, bank guests, customers and representatives from various enterprises participated in the two-day celebration. After reviewing 15 different machines, as well as maintenance workshop, parts warehouse, and a forklift exhibition hall, guests test drove LiuGong’s wheel loaders and excavators under the guidance of LiuGong product training experts. All demonstrating LiuGong’s tough equipment fit for the market in Spain.